About SORI

Sori: Korean - 소리, meaning "sound"

SORI is a New York City based artist service agency specializing in Korean music. SORI's mission to introduce powerful works of Korean music to a global, culturally curious audience in NYC and beyond; build a supportive platform for Korean global music artists; and create a new and unique experience we hope you and your friends will enjoy and find inspiring.  SORI's works include programming, producing, booking and touring as well as artist branding and marketing services.

Founding Director: Shawn Choi (click HERE to learn more about Shawn)